09th Nov2011

Back & Fourth: The One With The Beyblades

by Will

So, just when I was settling into a groove with the whole lunch duty thing, The Man threw a wrench into our plans. You see, the kids used to eat in their classroom, which sort of made them a captive audience. Now, the multipurpose room is being used as a cafeteria for EVERYONE, so now I’ve got to deal with 5th graders, a different class of 4th graders, and the 4th graders I actually like. Today, I was finally able to sit down and have a tete-a-tete with “my” kids.

First off, an observation: I’m noticing these kids REALLY hate their school lunch. Now, I know the whole general cultural belief is that kids are supposed to hate school lunches, but I’m not used to that experience. I went to private school and our shit was catered. Then, I went to a college that was the home of the #1 dining hall in the country. So, I guess you can say I’ve been spoiled. I’m not gloating, though; I’m fat, so I got what I had coming to me. Anyway, it just sucks to see all the food these kids throw away. I’m not even one of those “think of the starving kids in China” people. I mean, a lot of these kids are starving, yet, they STILL won’t eat it. That’s some bad food. When the fat kid throws it away? That’s some bad food. I know the stuff doesn’t look appetizing. I mean, half the time it looks like someone took a shit in a Kid Cuisine tray. I’ve eaten some of it, and some of it wasn’t that bad, but I can see why the look might turn folks away.

I’ve also wondered if the kids might hate it just because it’s more nutritious than they’re used to eating. I am FAR from a bastion of healthy eating, but one chick’s lunch was comprised of two glazed doughnuts and a popped bagged of microwave popcorn. Another kid’s lunch was about EIGHT Fruit Roll-Ups and some Goldfish. This is the shit that happens when kids have kids! Kinda hard to give your kid a nutritious lunch when you still do most of your shopping at Five Below. Where’s the First Lady now?! She fucks up the Happy Meal, but doesn’t get to the root of the problem, the food that kids pretty much have to eat – school lunches.

Anyway, I sat down with the kids and we shot the crap. The kids had brought their Beyblades, and I was at a loss. I sold the things for years, but never really knew how they worked. It’s like if Scarface had never tried the coke! So, when Mike asked, “Mr. West, do you wanna rip my Beyblade?”, I saw it as my chance to finally learn what the whole thing was all about. For you old folks out there, let me just break it down for ya: “Beyblades” is just a fancy marketing word that means “fancy tops”. Ya know the shit your great grandpa played with on the Titanic? Yeah, those things. I’m just kinda surprised their still this popular. Shouldn’t they have been unseated by Bakugan? Has the Era of the Bakus gone?

I wasn’t gonna settle for kids being excited about an almost 10 year old toyline! No, I decided to take it to the next level. You see, there’d been some Twitter discussion about what might be The Toy of the Holiday Season this year. There’s usually an Elmo, and some other thing soccer moms are willing to shank each other over. So, I decided to take it to the kids. They’re at the “one foot out of the door of toys, one foot into the world of console games” age, so they’re the perfect audience. I also told them that they couldn’t name video games, so no Arkham City, Modern Warfare, Uncharted, etc. So, what did they answer? Beyblades! All of them. Really?! I kept asking about Bakugan. Seriously, I’ve asked them about Bakugans so much that you’d think I worked for Bakugan marketing, but those kids simply don’t give a shit about balls that open up into weeblesque “beasts”. No, today’s kids love the shit out of fancy tops. Sharpen your shivs, moms!