11th Nov2011

Will’s World of Wonder – It Begins! #111111

by Will

I need more collector friends – In Real Life collector friends. It’s not always easy being a collector. First off, non-collectors think you have a problem akin to an addiction. If that’s not bad enough, other collectors become the competition. You find yourself not wanting to share your secret haunts, fearing that other collectors will milk them dry. Plainly put, the life of a collector can be a lonely, paranoid one. But it doesn’t have to be.

For me, Twitter changed everything. Through Twitter, I’ve found collector friends. I’ve been able to compare war stories and let folks know which chains have the newest stuff. A lot of the time, we come across stuff someone’s looking for, and we help each other out (I know that Suribot, Engineernerd, and MrSithy can attest to that!). It truly is a sense of community, and it makes The Hunt a little less lonely.

Ah, yes – The Hunt. I know there are folks who hate hunting for new toys, but I’m not one of those people. I’ve heard that it’s a waste of time and gas. Like anything you love, you have to make time for it. And, honestly, I feel like driving to work is a bigger waste of gas than looking for toys. That’s just the kind of guy I am. The Hunt is like a drug, and looking forward to it is the only thing that gets me through the day sometimes. That rush you get as you make your way to the action figure aisle. The sense of dread you feel as you round the corner and see a guy standing in the middle of the aisle. Is he in front of the DC Universe Classics or the Young Justice figures? Is he a “friendly”? What’s in his cart?! AM I TOO LATE?!!! Just the thoughts that run through the mind of the collector.

For all of the excitement of The Hunt, I’ve found that I love the experience more than the reward. I’ve found myself buying figures for lines in which I only have a passing interest. That has led to a room filled with toys – both loose & unopened. The thing about The Hunt is that I’ve gotten damn good at it. I’m really not one to toot my own horn, but I’ve got a keen eye, and I come across amazing deals. If something catches my eye, I just can’t leave it behind.

There’s another reason I can’t seem to leave toy runs empty handed. You see, there’s been a lot of talk lately about collectors’ “Holy Grails” – those seemingly unattainable items that would complete any collection. When I see certain items in stores, I can’t bear the thought of a kid ending up with someone’s Holy Grail. Don’t get me wrong – I love kids AND I love toys, but I don’t necessarily love them together. My time at TRU taught me that most toys are purchased by exhausted moms and clueless grandmas. As a result, kids don’t always get what they want, nor do they appreciate those toys that they do get. They’re rough on toys, and it keeps those toys from getting into the hands of those would do appreciate them. Now, sometimes that person is a 30 year old man, but who am I to question love? All I’m saying is that I don’t think many kids want a figure of a hipster with a big staff, but I know a lot of collectors would like to have Modern Starman. So, sometimes I grab stuff in the hopes that I might one day cross paths with that collector, or maybe I already talk to him online (don’t bother pointing out the holes in my logic; I’m already aware).
So, I’m sorry if it seems like I’m rambling. This whole thing is building to a point. These are the key things to take away from this:

1) I’m looking to strengthen the collector community

2) I’m constantly on The Hunt for new things, many of those trips ending in success

3) I need a way to offer these finds to those who might appreciate them

So, what did I do? I created a storefront. I’d like to introduce you to Will’s World of Wonder.


I’ve always kinda toyed with the idea of being something of a “toy broker”. A few months back, my e-pal The Robot’s Pajamas put is best when he tweeted: “It’s seriously weird how I want to collect toys to sell now. I get a much bigger joy out of helping other collectors than owning things.” He took the words out of my mouth. I mean, to me, it’s really just enough coming into contact with certain items, but I know I wouldn’t appreciate them as much as someone else out there might. As you’ve seen in my Thrift Justice pieces, I come across some pretty cool stuff, and I’d like an avenue to share those things with others.

I’ve had a lot of success with craigslist, but those are just local sales. I don’t know what it is about it, but I just see Ebay as an old man’s game these days. Now, I know there are a TON of storefront sites out there, so why did I want to enter that pool? Out of all of those sites, many of the ones I’ve encountered are just people trying to offload stuff they’re tired of, but you’re pretty much limited to that stock. Well, I want to take the small town approach to retailing. Sure, you could go to CVS, but you go to the local pharmacy for the service and because they know your face. If you’ve already been reading this site, you have a pretty good idea of who I am. As naive as it may sound, despite the distance, I think of many of you as friends. I don’t screw over my friends. Also, The Hunt isn’t going to stop. I’d just like to use my powers to help others. If you’re into a certain thing, shoot me an email. If you’re an expert on a certain genre, I’d love to have your input on things. If you don’t really like a price that you see, let me know and we might be able to work something out. At the end of the day, I want you to think of this as your store. If nothing else, it helps me stay abreast of trends, but I really want to think of other collectors as sort of “brothers in arms” instead of toy aisle threats. And for those who hate The Hunt, let me do the legwork for ya!


Well, the timing was really organic. I’ve been working on this for the last three months or so, but it couldn’t have come at a better time. I’m currently planning a wedding, and those things ain’t cheap! Plus, I’m sure Lindsay would love for me to clear some stuff out of the apartment. As icing on the cake, it’s also holiday time, so I can help you make a dent in your shopping list!


That’s a great question. Honestly, it’s from various sources. A lot of the stuff is from The West Collection. That’s what I call my “I bought this in the heat of the moment but I could really use that money for invitations about now” pile. Also, while I worked at Diamond, I received a LOT of stuff that I wasn’t allowed to sell while still employed by the company. A lot of it comes from my travels thrifting, yard saling, and the like. I’m always on the lookout, and I love a good hunt. In any case, the majority of it is comprised of things that I just feel might be more appreciated in someone else’s home.

So, that about covers the main points. I wanted to take a more active role in the collecting community, so I decided to create a storefront. I know it’s kinda bare bones, and not as flashy as other sites, but it’s the goods that are the focus. I’m launching with 75 items that I feel do a good job of covering the genres I’m familiar with. I’m new to this whole thing, so bear with me as I work out the kinks. If you have any questions or concerns, please don’t hesitate to contact me. In the meantime, I hope you like what you see! Also, before I go, I’d like to thank Matt Guzy, Vincent Robot, and Brian at Cool and Collected, as I couldn’t have done this without their help!